I must right now say the disclaimer as well, just in case you have expectations of more inside stories. Well, this here is just an attempt at allating all the brands that have put together campaigns in the last 2 months and as such would be likely appearing in the 50 day long IPL3..Sony having sold 600 hours of advertising in the two month fest.
The GM Cruze vs Volkswagen Touareg would definitely set the league on fire with Cruze going so far as to show two racing cars. The Tide vs Rin challenge is however unlikely to appear. A good plan would be for the SBI Life and the even newer ICICI ‘Khayal aapka’ old lady making it in the IPL. Does not sound so sporty but the older set would really appreciate during the dinner games every day from 8 pm
And come March 12, we should be rid of those abhorrent Ads from SET MAX showing gly IPL lead ins..The one about the young set commentating there is especially a known put downer. Of course, the hits keep coming from both Airtel and Vodafone..people looking forward to more Zoo Zoos. Also with the strategy break only 2 and a half minutes, there would be more urgency to stay on field. On Display boards and in stadia advertising we should get the usual supporting evidence of Hero Honda and Samsung/ maybe some LG. That is total should cover all my household purchases excet for some Tea and cookie ads..but yes the biggest budgets are likely to be that of Coke with Imran and Akshay from Bollywood and Pepsi with all its drinks and food brands, adventure sport campaign from Mountain Dew a virtual certainty
Canon’s come back story seems to be a well kept secret in the marketing circles, and we are almost sure their campaign won’t be a featured run.
A lot of the sponsor brands have run out of time to make their presence felt. I would have suggested higher visibility for some of them. and of course Irene’s Cadbury Kraft story too..
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